Email Inspiration from Bobbi Brown Cosmetics

Rich, saturated product photography does the heavy lifting in this Bobbi Brown email, with each shade swatch feeling tactile enough to reach for. The editorial-style layout pairs close-up texture shots with minimal copy, letting the color range speak for itself. It’s a masterclass in restraint for beauty brands — proving you don’t need lengthy ingredient stories when your visuals carry this much confidence.

Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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