Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Bobbi Brown Cosmetics
A tight ‘Long Days, Locked In’ theme threads through the whole layout, with each long-wear product earning its own row of swatch, benefit, and call to action. Left-aligned product shots paired with right-side copy create a scannable cadence that survives a fast thumb-scroll. A ‘Picks From Our Pro Artists’ grid lower down opens a second shopping path without crowding the hero. Repeating one benefit phrase across products is what makes a mixed catalog feel like a single summer campaign.
