Email Inspiration from Buffy

This email makes a strong first impression with its bold hero image and clean typography, drawing readers into the winter sale announcement. The dark green banner contrasts beautifully with the crisp product imagery, reinforcing a cozy, seasonal feel. The CTA placement is spot-on, ensuring the offer stands out without feeling pushy.

Disclaimer: Buffy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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*the Email Love newsletter sends every two weeks. Scout’s honour.

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