Email Inspiration from Buoy

Buoy delivers a powerful social proof email that hits all the right notes! We appreciate how they’ve led with that impressive “6,000 hydrated reviewers” headline, then backed it up with strategically placed product reviews. The floating product photography paired with targeted testimonials creates perfect visual rhythm throughout.

Disclaimer: Buoy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and social proof email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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