Email Inspiration from Casper

Casper’s email design makes a bold impression with its crisp typography and inviting color palette. The strong visual hierarchy guides the eye seamlessly from the striking hero image to the persuasive CTA. Thoughtful spacing and concise messaging ensure clarity, while the conversational copy keeps things engaging. The “Go to cart” button is impossible to miss, reinforcing the email’s intent with confidence.

From:

Casper on February 26, 2025

Subject: Why Casper?

To: Andy King <[email protected]>

Features:

Disclaimer: Casper own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.