Email Inspiration from Casper

Casper leans into whimsy with an April Fools’ email that’s as dreamy as their mattresses. The bold headline, “Say hello to the Casper Hotline,” paired with retro hotline visuals and quirky story options (yes, even a dictionary reading!) instantly hooks the reader. We love the playful tone, consistent visual hierarchy, and standout CTAs that make this campaign fun and functional.

Disclaimer: Casper own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and april fools' day email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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