Disclaimer: Echo Water own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Echo Water
We’re impressed by how the dark background makes the teal CTA buttons pop, drawing the eye immediately to action. Pairing conversational headlines with supportive subcopy creates a clear hierarchy that builds curiosity before the ask. Marketers can take note of this one-two punch: an emotional hook followed quickly by a bold, high-contrast button that’s hard to miss.
