Email Inspiration from Everlane

Everlane transforms their annual Black Friday Fund into a storytelling opportunity, detailing how $50,000 supports Mongolian cashmere herders and grassland restoration. We appreciate the strategic balance between purpose-driven messaging and commerce—clear impact metrics (40+ families, 113,000+ acres) build credibility without overwhelming the reader.

Disclaimer: Everlane own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Every two weeks I send the best content from Email Love:

*the Email Love newsletter sends every two weeks. Scout’s honour.

Similar Email Inspiration

Figma to ESP with 1 click

Loved by designers & marketers

Email Inspiration from Atoms Thumbnail Preview
Email Inspiration from Pit Viper Thumbnail Preview
Email Inspiration from Patagonia Thumbnail Preview
Email Inspiration from Session Goods Thumbnail Preview
Email Inspiration from ClickUp Team Thumbnail Preview
Email Inspiration from Calexo Thumbnail Preview