Disclaimer: Fable own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to pets and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Fable
Fable Pets nails the balance between bold visuals and clarity in this email. The playful yet structured layout makes each product pop, while the headline-driven images guide the eye effortlessly. The discount messaging is front and center without being overwhelming, and the clear, clickable CTAs encourage immediate engagement.
