Disclaimer: Filson own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Filson
We love how this email seamlessly blends compelling storytelling with a strong promotional offer. The introduction of a limited-time 10% discount immediately grabs attention, while the well-structured product grid makes browsing effortless. The visuals exude rugged durability, reinforcing the brand’s heritage. Plus, the strategic mix of lifestyle imagery and product highlights keeps the content engaging and persuasive.
