Email Inspiration from Fred Perry

We love the dramatic use of black and white, which lets the product photography pop while nodding to the brand’s heritage. The oversized headline, crisp typography, and CTA placement create a strong visual hierarchy that feels both premium and purposeful.

Disclaimer: Fred Perry own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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