Email Inspiration from Graza

Acid-green backgrounds and hand-drawn doodles give this pantry staple a personality most olive oils never attempt. We like the sunglasses metaphor for the opaque bottle, reinforced by a speech bubble reading ‘100 percent opaque bottles,’ and the second scene that grounds the playfulness with real kitchen photography and squeezable refill cans. The monospaced type and bright yellow buttons keep the whole thing feeling like a zine rather than an ad.

Disclaimer: Graza own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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