Email Inspiration from Happy Tuesdays

The discount code is given prime placement in large, bold type, making it easy to scan and act on immediately. Pairing this with a dark, high-contrast button keeps the call-to-action visually distinct without overwhelming the rest of the design. Marketers can take note of how this simple hierarchy guides the eye from offer to action seamlessly.

Disclaimer: Happy Tuesdays own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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