Disclaimer: Happy Tuesdays own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Happy Tuesdays
The discount code is given prime placement in large, bold type, making it easy to scan and act on immediately. Pairing this with a dark, high-contrast button keeps the call-to-action visually distinct without overwhelming the rest of the design. Marketers can take note of how this simple hierarchy guides the eye from offer to action seamlessly.
