Email Inspiration from Honest Burgers

An oversized wordmark in deep forest green claims the top of the inbox before a single line of copy, then hands off to a glistening, perfectly lit burger that needs no caption. The restraint pays off: bold type, one mouthwatering hero shot, and a short Father’s Day note are all it takes. When the product photographs this well, the layout’s only job is to get out of the way.

Disclaimer: Honest Burgers own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant and restaurant email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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