Disclaimer: ILIA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from ILIA
ILIA leans on a long, scrollable image-driven layout that mimics a product catalog, letting each item breathe with full-width visuals. The use of animated GIFs adds movement that draws attention without extra copy. While CTAs are embedded in the images, breaking up sections with a few text-based buttons could improve clarity and encourage quicker clicks.
