Email Inspiration from Kiehl's Since 1851

A gift guide that leans into the brand’s apothecary heritage — restrained typography, generous white space, and product photography that lets the iconic packaging do the talking. The Father’s Day framing stays subtle, avoiding the seasonal kitsch that drags down most holiday campaigns. Smart use of editorial headers to separate gift price tiers without resorting to gimmicks.

Disclaimer: Kiehl's Since 1851 own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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