Email Inspiration from Kulfi Beauty

Three shades of purple do a lot of lifting here, from the deep dusty hero band down to the pale lilac panels. We’re into the numbered step sequence, where an italic serif numeral pairs with a bold sans product name so the routine reads in a single pass. The buttons are the best detail: a solid lilac block sitting behind the label like a highlighter swipe.

Disclaimer: Kulfi Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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