Disclaimer: Lacoste own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Lacoste
This email strikes the perfect balance between bold imagery and clean typography, making the content easy to scan while still packing a visual punch. The large, high-quality hero images set the seasonal mood instantly, while the strong, well-spaced CTA buttons guide the reader toward action. We also love the personalized touches—acknowledging the recipient’s location makes the email feel curated rather than generic.
