Disclaimer: Wilson Pickleball own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Wilson Pickleball
This Wilson campaign combines bold product photography with a clean layout that makes the key selling points shine. The elegant serif headline “Power, Spin & Control” creates nice contrast against the sans-serif body copy. We love the smart use of HTML text for the main messaging, ensuring readability across all clients. The bordered CTA button and category navigation links provide clear pathways to purchase.
