Disclaimer: Lactaid own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and hallowee email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Lactaid
We love how this LACTAID email captures Halloween spirit through rich imagery and structured storytelling. Each recipe block pairs playful photography with bold, accessible typography that keeps readers scrolling. The deep blue CTA buttons provide consistent visual anchors throughout, reinforcing brand color and conversion focus. It’s a great example of thematic cohesion driving engagement across multiple scroll-depth moments.
