Email Inspiration from Last Crumb

Type does the heavy lifting: an oversized ‘ALL IN ON THE CHIP’ set against near-black lets the cookie photography glow like studio portraiture. We like the voice just as much as the visuals, lines like ‘zero apologies’ and ‘take a bite, you will get it’ give the copy real personality, and the dark background paired with that tight, confident type makes the whole thing read like a design object rather than a snack ad.

Disclaimer: Last Crumb own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and foo email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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