Email Inspiration from LolaVie

A clear problem-solution hook in the subject line creates instant relevance for anyone scrolling their inbox at 8am. Inside, the email leans on tight product photography and benefit-led copy rather than ingredient deep-dives — a smart bet for top-of-funnel education. Worth studying if you’re trying to move haircare prospects from “curious” to “add to cart.”

Disclaimer: LolaVie own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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