Email Inspiration from LolaVie

Customer voices lead this scalp-serum email, with star-rated quotes stacked under a clean studio shot so social proof carries the pitch. A warm wood-toned hero and a tidy product lineup keep the design calm even as the testimonials do the work. Building a layout around real reviews, rather than a product claim, is an effective move once a launch has momentum behind it.

Disclaimer: LolaVie own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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