Email Inspiration from MAAP

Typography takes the lead in this one. We’re big fans of the confident headline (“Air Accelerated”) set in a crisp, contemporary typeface that pairs beautifully with the airy product photography. The layout stays focused and breathable, giving the content room to move—just like the jersey it promotes. Bonus points for the pill-shaped CTA that feels fresh and distinct.

Disclaimer: MAAP own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and fashion and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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