Disclaimer: MANUAL own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from MANUAL
Manual leans into a sharp messaging hierarchy that builds trust fast—leading with a confident headline, backed by plainspoken copy that builds a strong case for action. The contrasting CTA buttons pop against both light and dark sections, keeping conversion top of mind throughout. Smart layout pacing avoids fatigue, making the scroll feel purposeful rather than overwhelming.
