Disclaimer: Uber own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Uber
Uber’s dark-mode design creates striking contrast with a lime-green headline against black, immediately drawing attention to the 40% discount offer. The email smartly showcases four ride options—Reserve, XL, Wait & Save, and Comfort—each with concise value propositions and custom icons. We appreciate the clean HTML text throughout, making everything scannable while maintaining accessibility. The centered hero CTA stands out without overwhelming.
