Email Inspiration from ILIA

A sender name written as a personal byline — “Marissa from ILIA” — pulls a corporate broadcast into the inbox as a one-to-one note. Clean beauty cues come through in the soft neutrals and unretouched product photography. Worth borrowing if your founder or team voice is stronger than your house style.

Disclaimer: ILIA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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