Email Inspiration from McLaren Plus

McLaren goes full throttle with a bold, image-only email that radiates race-day energy. Each section is a striking visual block, driving clicks with crisp photography and clear alt text. While there’s no HTML text for accessibility, the mobile-friendly design ensures fans on the go won’t miss a beat ahead of the British Grand Prix.

Disclaimer: McLaren Plus own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams and announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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