Email Inspiration from Milk Bar

Milk Bar’s welcome email is as fun and inviting as its desserts. The playful tone, vibrant colors, and Christina Tosi’s warm introduction make you feel like you’ve just stepped into a sugar-fueled dream. We love the mix of storytelling, award-winning bragging rights, and a sweet SMS call-to-action—well-done!

From:

Milk Bar on February 4, 2025

Subject: Hi there, it's me Tosi 🙋🏻‍♀️

To: Andy King <[email protected]>

Features:

Disclaimer: Milk Bar own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to restaurant and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.