Milk Makeup: Heat wave? We got you.

Ultra condensed black display type set at maximum weight makes the headline read like a poster. We love the callout diagram where dashed leader lines run from the bottle out to four short benefit labels, a technical device used purely for style. The palette is basically black, white, and skin, so the macro beauty shots supply all the warmth.

Disclaimer: Milk Makeup own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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