Disclaimer: Mixtons own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and announcement email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Mixtons
Mixtons strikes a compelling balance between rebellious attitude and impressive metrics in their crowdfunding announcement. The bright mint green background creates an unexpected canvas for their bold messaging about “shaking up” the cocktail industry. We particularly appreciate how they’ve embedded trust signals—750,000 cocktails sold and £3M revenue—within conversational copy that feels authentic rather than corporate. The pink CTAs pop beautifully against the background, while product imagery reinforces their premium positioning throughout the long-form narrative.
