Disclaimer: ModCloth own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from ModCloth
This email does a fantastic job of combining visually compelling content with a clear and engaging narrative. The hero imagery sets the tone right away, drawing the reader in with bold, high-quality visuals that align perfectly with the theme. The structured content flow keeps things engaging—each section tells a story, making it easy for the recipient to move from inspiration to action. The well-placed CTAs feel natural rather than intrusive, and the thoughtful use of headlines and imagery keeps the reader engaged without overwhelming them. It’s a great example of how to create an email that informs, inspires, and converts all at once.
