Email Inspiration from ModCloth

ModCloth delivers a well-structured email with a clear hierarchy that guides the reader from top to bottom. The bold hero image grabs attention, while the well-spaced navigation links keep the shopping journey intuitive. Playful copy adds personality without overwhelming the design, and the CTA placement ensures a smooth path to purchase.

Disclaimer: ModCloth own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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