Disclaimer: Molton Brown own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Molton Brown
Three named rituals, Calm, Escapist, Confident, organize the fragrance range into moods rather than a flat product list, each anchored by its own moody still life. Deep editorial backgrounds make the bottles and diffusers feel like objects worth displaying. Grouping products by the feeling they deliver is a clean way to guide a shopper toward the scent that fits them.
