Email Inspiration from Moroccanoil

A playful durability concept — lip balm versus a four-mile run — turns a straightforward product launch into a story worth scrolling. Moroccanoil threads influencer content seamlessly into the design rather than bolting it on as a separate block, which keeps the narrative cohesive. Dual CTAs for shopping and video give the reader clear next steps without cluttering the layout.

Disclaimer: Moroccanoil own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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