Email Inspiration from Moroccanoil

A five-step routine becomes a guided ritual here, each numbered stage pairing a single product against a warm marble backdrop so nothing competes for attention. Floating arch shapes behind every bottle add depth without clutter and quietly echo the brand’s signature blue. Sequencing products as a routine, rather than a grid, gives readers a reason to consider the full lineup instead of just one hero item.

Disclaimer: Moroccanoil own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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