Disclaimer: MUDWTR own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from MUDWTR
We love how MUD\WTR balances irreverent copy like “Typical hero sh*t” with effective conversion tactics—featuring the abandoned item prominently before expanding to recommendations. The warm, earthy color palette reinforces their coffee-alternative positioning while maintaining excellent readability throughout.
