Nike: Step into the cosmos

Nike grabs attention right out of the gate with an animated hero shoe that adds energy to the drop. Crisp HTML text and strong typography pair with bold imagery to build hype fast. CTAs are consistent and clearly placed, while the minimal layout keeps focus sharp. We appreciate how motion and structure work together to drive urgency.

Disclaimer: Nike own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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