Disclaimer: Ninja Kitchen own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Ninja Kitchen
Ninja’s cart abandonment email excels at urgency without being pushy. The discount code appears multiple times for easy access, while clean product imagery and personalized recommendations create a shopping-focused experience. We appreciate the comprehensive footer navigation and SMS signup integration that extends engagement beyond this single touchpoint, turning abandonment into opportunity.
