Email Inspiration from Odacite

Organizing products under ‘Morning Ritual’ and ‘Evening Ritual’ headers gives a six-product edit a built-in narrative arc the reader can follow top to bottom. Sun-drenched model photography reinforces the SPF theme while alternating image sides keeps the long scroll moving. Sequencing products by when they’re used — not by category — makes a routine feel prescriptive instead of promotional.

Disclaimer: Odacite own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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