Email Inspiration from Ogee

Smeared cream swatches frame the hero, communicating ‘color’ before a single product name appears. The nine-shade grid — each stick shot against its own matching swatch — turns range itself into the story. Generous serif headlines and a calm neutral backdrop let the pigments stay the loudest element on the page. For any cosmetics launch, that one-shade-per-tile structure is a reliable way to make a full lineup scannable.

Disclaimer: Ogee own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends twice a month. Unsubscribe instantly. Pinky promise.

Similar Email Inspiration

Figma to ESP with 1 click

Loved by designers & marketers

No Thumbnail Set
No Thumbnail Set
No Thumbnail Set