Disclaimer: On own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from On
The elegant “Can’t decide?” headline addresses decision paralysis directly, while the cream background reinforces their premium athletic aesthetic. The messaging strategy brilliantly reframes returns as a confidence builder rather than afterthought, with “Buy it, try it” reducing risk perception and the prominent product showcase maintaining momentum toward completion.
