Email Inspiration from Onward Reserve

Big, bold visuals take center stage in this eye-catching send from Onward Reserve. We love the full-width imagery and clever use of animated GIFs to bring the Transfusion recipe to life. The layout is simple and scroll-friendly, with each panel stacking cleanly for mobile. It’s a great example of letting photography and motion do the storytelling.

Disclaimer: Onward Reserve own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and fashion and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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