Email Inspiration from Onward Reserve

Big, bold visuals take center stage in this eye-catching send from Onward Reserve. We love the full-width imagery and clever use of animated GIFs to bring the Transfusion recipe to life. The layout is simple and scroll-friendly, with each panel stacking cleanly for mobile. It’s a great example of letting photography and motion do the storytelling.

Disclaimer: Onward Reserve own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want an email about emails every two weeks?

*the Email Love newsletter sends twice a month. Unsubscribe instantly. Pinky promise.

Similar Email Inspiration

Actionable Deliverability

All of your vitals in one place

Email Inspiration from Burberry Thumbnail Preview
Email Inspiration from Burrow Thumbnail Preview
Email Inspiration from Shinola Thumbnail Preview
Email Inspiration from NOBULL Thumbnail Preview
Email Inspiration from Huffer Thumbnail Preview