OUAI: 2 OUAIs to wear your signature scent

Sun-drenched LA lifestyle photography paired with playful serif typography gives this fragrance email an editorial magazine quality. OUAI sequences the email smartly — aspiration first, then product education with the layering how-to — so the reader gets the vibe before the instruction. A clean example of how to sell a scent digitally by leaning into mood and place.

From:

OUAI on February 14, 2026

Subject: 2 OUAIs to wear your signature scent

Preview: The more Melrose Place, the better

To: Andy King <[email protected]>

Features:

Disclaimer: OUAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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