OUAI: Tell us your birthday & get a free gift

Bold, oversized typography does the heavy lifting here, with the birthday freebie offer framed as a gift rather than a promotion. OUAI keeps things punchy — short copy blocks, warm tones, and a clear product hero that ties the detox shampoo to a fresh-start narrative. Smart sequencing from celebration to conversion without losing the playful tone.

Disclaimer: OUAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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