OUAI: Get the OUAI X Barry's shower routine at home

Cross-brand collaborations can feel forced, but this partnership email earns its place by leading with the routine rather than the branding. Bold typography and high-contrast product shots keep energy high without cluttering the layout. The step-by-step format doubles as both editorial content and a natural product cross-sell — a smart structure for any brand looking to turn a collab into a conversion moment.

Brand Insights

From:

OUAI on April 1, 2026

Subject: Get the OUAI X Barry's shower routine at home

Preview: From the locker room to your bathroom

To: Andy King <[email protected]>

Features:

Disclaimer: OUAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty and product launch email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.