Disclaimer: OUAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
OUAI: The best head (of hair) you've ever had
Oversized brand lettering bleeds to the edges, treating the logo itself as the hero image. Numbering the routine — cleanse, repair, detangle — gives three products a clear sequence and a reason to buy all of them. Alternating product crops with splashing-liquid textures keeps a long scroll from going flat. The lesson: a regimen framing turns individual SKUs into one higher-value purchase.
