Disclaimer: OUAI own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from OUAI
OUAI nails the vibe with a scroll-stopping layout that feels more like a curated lookbook than a traditional promo. We’re especially into the use of oversized product visuals paired with minimal copy—it lets the brand’s aesthetic do the heavy lifting. Bonus points for a smartly tiered navigation section up top that feels both stylish and shoppable.
