Email Inspiration from Outdoor Voices

This email nails the balance between urgency and warmth. The bold, minimal typography keeps the focus on the 24-hour offer, while the lifestyle photography adds a dose of authenticity. We love the playful support section—comparing customer service to a snack-carrying hiking buddy? That’s the kind of brand voice that feels personal and fun.

Disclaimer: Outdoor Voices own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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