Email Inspiration from Patagonia

Inspired typography and a clear visual hierarchy set this Patagonia email apart. The custom typefaces add a refined, editorial feel, while generous padding and centered alignment guide the eye smoothly from headline to CTA. We love how the storytelling blends nature and product—anchored by vibrant imagery and clean, bordered buttons that are easy to spot and hard to resist.

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to apparel and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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